Poof

Men’s Editorial
​Beauty and the Power of Colorful Expression

In an industry where beauty standards are constantly evolving, the rise of men’s editorial makeup signals a powerful shift—one that embraces self-expression, emotion, and artistry over rigid societal norms. In a recent photoshoot I worked on, I explored this  by using blue and yellow powders to tell a story of emotional growth and excitement.

The look was a disarray of loose pigments scattered across the face like unspoken emotions.. The blue represented reflection and calm—a grounded past—while the yellow brought in light, energy, and the excitement of new beginnings. Together, they spoke to the inner journey of transformation, captured through skin, color, and texture. These creative choices aren’t just about beauty—they’re about identity and storytelling. 

Brands like MAC, Sephora, NARS, and BH Cosmetics have created tools that allow artists like myself to push beyond the everyday and dive into something more theatrical, conceptual, and emotional.

I find constant inspiration in legends like Pat McGrath, whose avant-garde techniques and unapologetic creativity have redefined what’s possible in beauty. As a Black artist, she reminds me that there is space for us—for our ideas, our palettes, our perspectives.

Like her, I strive to create visuals that challenge, reflect, and celebrate. Men’s editorial beauty isn’t a trend—it’s a movement. And through color, emotion, and intention, we are building a future where makeup is a canvas, not a mask.
​​